Broadway in Bloom National Design Competition

Upper West Side, New York, NY

Sponsored by the Broadway Mall Association

Denisha Williams, First Place, 2004


Boulevard. Median. Park space. Pedestrian landing. Broadway’s malls are quintessentially New York hybrid spaces, the city’s urbanized version of the Great American Roadside turned outside in.┬áThe malls, which are maintained by the not-for-profit Broadway Mall Association, are centered in the major commercial and transportation corridor of the West Side, offering respite for pedestrians, seating, and welcome green spaces that enliven Broadway for nearly a five-mile stretch.


The winning entry for the 2004 Broadway in Bloom National Design Competition was submitted by Principal Denisha Williams, and the design was planted the same spring in a pre-selected mall on the Upper West Side. The "Broadway Bold 365" planting scheme orchestrated year-round interest for this challenging urban environment. The New York Times covered the planting installation.